AU Blogspot

           Thanks to Richard Summers for permission to use this Photo.

Sometimes technology is driven not out of necessity or productivity, but simply in the name of technology. I will let you decide on this one. Earlier this year, Papa John’s Pizza initiated a partnership with a private firm called trackmypizza.com. Drivers carry GPS-enabled handsets that feed location data to a TrackMyPizza server. There, the data is coupled with the customer’s phone number, providing location updates every 15 seconds. Customers simply go to www.trackmypizza.com, order their pizza and can then watch their delivery in real time.

Not all franchises have adapted it as of yet, but an eleven store chain in Alabama that did the initial test roll out experienced a 100% increase in online orders, which provides substantial savings to the chain versus the traditional order taking. Not to be outdone, Dominoes is supposed to unveil its own on-line pizza tracking system which will even track the pizza through the kitchen as it is made. One can only imagine what is coming next.

Brad Rudisail
Computer Network Technician-Network Security Instructor
Ashworth University

This entry was posted on Wednesday, July 16th, 2008 at 11:57 am and is filed under Blogs, Branding, Interactive, Life and Work, Business Culture, Customer Service, Consumers, Innovation, Advertising, Business 2.0, Career Enhancement, Sales, E-Commerce, Small Business, Marketing, Websites, Entrepreneurship. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.