Subscribe to FeedAshworth Fashion Retailing Student Shares Her Entrepreneurial Vision…
“Fashionista” here at my fabulous local library again.
That’s right, I took another test and completed Lesson 3 on consumer behaviour. I am on a roll…
It was another informative chapter on the consumer buying habits—the “why, when, and where” of it all. This lesson really gave me a better understanding for and a direction of who I want my target consumer to be. I already had a good idea, but this lesson REALLY helped me to better understand my target consumer.
So, what are my dreams, goals, and aspirations?
I WILL become the successful owner of a small specialty store that caters to the more curvacious women in the nation. Yes, I said the NATION.
Starting with one store here in my new home city, I plan to make waves that will eventually lead to a tsunami. I’d like to open chain stores in not only the major cities like Atlanta, Miami and New York, but smaller cities too.
Even small towns have divas…
My chain stores will carry clothing that I purchase carefully as a buyer for my target market. Once my chains are up and running, I will then open up a few boutiques featuring custom designs by myself and other fashion minded designers.
I want to be a Brand. Clothing, shoes, accessories—the works!
Fashion week! Global recognition! Non profit organizations for the empowerment of young women!
I guess you could say I want it all. But hey, why want less if I can strive for much more?
Evita a.k.a. “Fashionista”
Student
Ashworth Fashion Retailing Program
